What each email marketing tool's pricing page lists
We read each pricing page between October 23 and October 26, 2026. A cell names the cheapest plan that lists the feature.
"Mentioned, but unclear" means the page mentions it without saying which plan has it, or in words that may mean something else.
| Tool | Automated emails | Landing pages | A/B testing | Text messages (SMS) |
|---|---|---|---|---|
| ActiveCampaign | From the Starter plan | From the Plus plan | Not listed | Not listed |
| Brevo | From the Starter plan, follow-ups after sign-up only | From the Standard plan, 1 page included | From the Standard plan | From the Starter plan, paid add-on |
| EmailOctopus | Mentioned, but unclear | From the free plan, 1 landing page there | Not listed | Not listed |
| Klaviyo | From the Email plan | Not listed | Not listed | From the free plan, $5 of messages a month there |
| Mailchimp | From the Essentials plan, up to 4 flow steps there | Mentioned, but unclear | Mentioned, but unclear | From the Essentials plan, paid add-on |
| MailerLite | From the free plan, 3 active automations there | From the free plan, 1 landing page there | From the Comfort plan | Mentioned, but unclear |
| Omnisend | From the free plan | Not listed | Not listed | From the free plan, paid add-on |
| Sender | From the free plan | From the free plan | From the Standard plan | From the Standard plan, SMS credits bought separately |