Compare email marketing software

Email marketing software sends newsletters and other emails to the people on your list.

Prices for 8 email marketing tools, read from each company's pricing page between October 23 and October 26, 2026.

Email marketing prices depend on how many people are on your list. We show the price for the smallest list each company prices. The plan column says how big that list is.

8 email marketing tools

Email marketing prices each month, for the smallest list each company prices
Tool	Cheapest paid plan	Paid monthly	Paid yearly	Free plan	Pricing page
ActiveCampaign	Starter: for 1,000 contacts, 10,000 emails a month, 1 user seat	No monthly price shown	$15	No	ActiveCampaign's pricing page
Brevo	Starter: for 5,000 emails a month, with 500 contacts included	$9	$8.08	Up to 300 emails a day, once Brevo approves the account for sending	Brevo's pricing page
EmailOctopus	Pro: for 500 subscribers, 10,000 emails a month	$10	$9	Up to 2,500 subscribers and 10,000 emails a month, with EmailOctopus branding	EmailOctopus's pricing page
Klaviyo	Email: for up to 500 active profiles, 5,000 emails a month; $1 for the first month (limited-time offer)	$20	No yearly price shown	Up to 250 active profiles and 500 emails a month, plus $5 of mobile messages a month	Klaviyo's pricing page
Mailchimp	Essentials: for up to 500 contacts, emails up to 10 times the contact count a month	$13	No yearly price shown	Under 250 contacts	Mailchimp's pricing page
MailerLite	Comfort: for up to 500 subscribers, 5,000 emails a month	$12	$10.80	Up to 250 subscribers and 2,500 emails a month	MailerLite's pricing page
Omnisend	Standard: for up to 500 contacts, 6,000 emails a month; $11.20 a month if you pay 3 months upfront ($33.60)	$16	No yearly price shown	Up to 250 contacts and 500 emails a month	Omnisend's pricing page
Sender	Standard: for up to 500 subscribers, 6,000 emails a month; $75.60 for the first year, for first-time users	$9	$9 ($108 a year)	Up to 2,500 subscribers and 15,000 emails a month, with Sender branding	Sender's pricing page

Other costs

These pricing pages also say:

Brevo: Text messages cost extra: SMS credits are sold separately.
Klaviyo: Text messages are paid for each one sent: $0.01 plus carrier fees for an SMS from a US toll-free number.
Mailchimp: Going over the contact or email limit adds overage charges.
Omnisend: Text messages cost extra, from $0.007 each.
Sender: Text messages on Standard need SMS credits, $0.015 each to the US.

We could not read the prices of Kit on its pricing page, so it is not in the table yet.

See which features each pricing page lists

Help with these prices

We show each email marketing tool's cheapest paid plan that lists everything you picked, and say if its free plan does too.
Prices are for the smallest list each company prices. Bigger lists cost more.
Yearly prices are shown per month.
Prices are in US dollars, before tax and before extras. We read them between October 23 and October 26, 2026.

How we review and rank software