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Klaviyo prices

From Klaviyo's pricing page, read on October 26, 2026.

Priced
One price for the whole account.
Free plan
Up to 250 active profiles and 500 emails a month, plus $5 of mobile messages a month
Free trial
None listed
Pricing page
Klaviyo's pricing page
Klaviyo plans and prices each month
PlanPaid monthlyPaid yearlyNotes
Free plan$0$0Up to 250 active profiles and 500 emails a month, plus $5 of mobile messages a month
Email$20No yearly price shownFor up to 500 active profiles, 5,000 emails a month; $1 for the first month (limited-time offer)

What each plan lists

Each answer names the cheapest plan whose pricing page lists it.

Automated emails
From the Email plan
Landing pages
Not listed
A/B testing
Not listed
Text messages (SMS)
From the free plan, $5 of messages a month there

Other costs

Text messages are paid for each one sent: $0.01 plus carrier fees for an SMS from a US toll-free number.

Prices can change. Check Klaviyo's pricing page before you buy.

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